![]() ![]() The book pages have no markings and no highlighting. Appendix 4: Treatment of Ideas Checklist. Appendix 2: Notes on the Use of the Lateral Thinking Technologies. Pp338 Appendix 1: The Lateral Thinking Techniques. The book jacket is a high gloss jacket and has 1 small tear. ![]() His books have been translated into 26 languages and are widely read in Japan. How to unlock your creativity and add value to your ideas with the power of lateral thinkingIf you want to be the best, focus on your most valuable asset- the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. He has written 36 books in the field of creativity and thinking. De Bono is the leading authority in the field of creative thinking, the originator of the term "lateral thinking" and one of the few thinkers who is highly regarded internationally. At last creative thinking becomes a usable skill instead of a matter of talent, temperament, or luck, and moves to the center of the creation of value for corporations. ![]() Twenty-five years of extensive experience, research, and insights resulting in new material make Serious Creativity a powerful and fundamental book for all who use creative thinking. This book will undoubtedly become the standard textbook of creativity around the world. ![]()
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